Creating LinkedIn Ad Campaigns

I had no clue that LinkedIn has its own Direct Ads Campaign targeted to professionals. I felt like I found a hidden treasure at the bottom of a huge sea! Because LinkedIn is a professional site, there is less likelihood of views from random people; rather, more from people interested in business-related information. I will definitely be utilizing this advertising feature this year.

Reach a rapidly growing community of over 57 million professionals (average household income: US $108,000), and select your ad’s audience by seniority, industry, job function, company size, and more.

It is possible to write, target, and start your ad in minutes, pay by clicks or impressions and get started with as little as US $50. Be sure to leverage the power of LinkedIn by using your professional brand to put a face to your business.

Utilizing Events to Engage Clients – LinkedIn’s event features does not required you to be the event coordinator to create an event. An event can be created if you have an interest in going to an event or will be an attendee.

Invitations can also be sent to your LinkedIn network, which will give you an opportunity to meet face to face if they decide to attend. The best feature is the ability to view at a glance all of your network’s upcoming events. As an event planner geek, it rocks my world to promote business events online just like I do in my personal hemisphere.

Using Groups to Connect With People – Most people join groups and never come back to participate in them. I can raise my hand and say that I’m guilty of this bad practice too. However, STARTING a group is a great way to have access to email and stay in touch with your group as it grows. It does take some focused effort to grow your group but a great place to start is to invite your current network. As the people from your network join your group, this is visible to their networks’ news feeds, which can potentially pique new interest.

Here are 5 tips for individuals to help companies get more out of LinkedIn:

1. Use Your Profile as a Destination-

2. Linking Content via Applications-

3. Use New Contacts in Groups & Answers-

4. Research Potential-

5. Recommendations-